DIPLOMA IN SPORTS MANAGEMENT

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Diploma in Sports Management Course

This course provides students with a comprehensive understanding of sports management, including the fundamentals of organizing, marketing, and managing sports teams, events, and organizations. It covers the role of management in the sports industry, with a focus on business practices, leadership, strategic planning, and the development of skills essential for working within various sports organizations.

Course Objectives

By the end of this course, students will be able to:

1. Understand the key principles of sports management and their practical applications.
2. Evaluate the structure and operations of sports organizations.
3. Develop skills in leadership, communication, and decision-making within sports contexts.
4. Analyze marketing and promotional strategies for sports teams, events, and brands.
5. Understand financial management, sponsorships, and legal issues in sports.
6. Gain insights into the challenges and opportunities of managing sports events and facilities.

Course Outline

Module 1: Introduction to Sports Management

• Key Concepts: Overview of the sports industry, roles of sports managers, and career pathways.
• Topics:
  • Definition of Sports Management
  • The Role of a Sports Manager

Module 2: Organizational Structure in Sports

• Key Concepts: Understanding sports organizations' structures and the roles within them.
• Topics:
  • Types of Sports Organizations: Professional, Amateur, Nonprofit
  • Organizational Structures (e.g., teams, governing bodies)
  • Leadership and Management in Sports Organizations

Module 3: Sports Marketing and Promotions

• Key Concepts: Marketing strategies and promotional efforts in sports.
• Topics:
  • Principles of Sports Marketing
  • Branding and Sponsorship
  • Social Media and Digital Marketing for Sports
  • Event Promotion and Fan Engagement

Module 4: Financial Management in Sports

• Key Concepts: Budgeting, financial planning, and revenue generation in sports.
• Topics:
  • Budgeting and Financial Planning
  • Revenue Sources in Sports: Ticket Sales, Sponsorships, Merchandise
  • Economic Impact of Sports Events
  • Financial Risk Management

Module 5: Law and Ethics in Sports Management

• Key Concepts: Legal considerations and ethical practices in sports.
• Topics:
  • Contracts and Agreements in Sports
  • Legal Issues in Sports: Intellectual Property, Labor Laws, and Drug Testing
  • Ethical Dilemmas in Sports Management

Module 6: Sports Facility Management

• Key Concepts: Managing sports venues and facilities.
• Topics:
  • Facility Planning and Design
  • Event Hosting and Operations
  • Facility Maintenance and Safety Protocols
  • Customer Service in Sports Venues

Module 7: Leadership and Team Management in Sports

• Key Concepts: Effective leadership styles and team dynamics in sports.
• Topics:
  • Leadership Styles in Sports
  • Managing Teams and Coaches
  • Communication and Conflict Resolution
  • Motivating and Building Effective Teams

Module 8: Event Management in Sports

• Key Concepts: Planning, organizing, and executing sports events.
• Topics:
  • Event Planning: Key Considerations and Steps
  • Logistics and Operations of Sports Events
  • Risk Management for Sports Events
  • Sponsorship and Partnerships in Event Management

Module 9: Strategic Management in Sports

• Key Concepts: Long-term planning and strategic decisions in sports.
• Topics:
  • Strategic Planning in Sports Organizations
  • SWOT Analysis and Market Positioning
  • Innovation and Adaptation in Sports Management
  • Case Studies of Successful Sports Management

Module 10: International Sports Management

• Key Concepts: Global sports industry and international management challenges.
• Topics:
  • Managing International Sports Events 
  • Cross-cultural Issues in Sports Management
  • Global Sponsorships and Marketing
  • Sports Diplomacy and International Relations

Assessments

At the end of each module there is an online written question assessment. To  complete the programme you will need to successfully complete each module and the associated test.

Diploma in Sports Management Certification 

Once you have completed the assessments successfully you will be awarded a Diploma in Sports Management from the MTM Sports University and the Sports Manager Certification from the International Coaches Association.

Enrolment

Enrol now. Course fee including online learning programme, assessments and certifications £195.00

Once you have enroled you will be sent an email with the links to the online learning programme and the introduction of how to complete the training and the certification test.