ICA Coach Marketing Planner

Build a practical marketing plan for your coaching business, generate your social-media strategy and create a 30-day content calendar.

1. Your Coaching Business

Start with the basics of your coaching business.

What makes your coaching different?

2. Your Marketing Objectives

What do you want your marketing to achieve?

3. Your Ideal Customer

4. Your Services

Select the services you want to promote.

5. Social Media

Choose the platforms you can realistically maintain.

6. Your Marketing Message

7. Monthly Campaign

8. Create Your Marketing Plan

Your answers will be used to create your marketing priorities, content strategy and 30-day social-media calendar.

Your Marketing Snapshot

Monthly Revenue Target £0
New Customers / Month 0
Posts / Week 0

Your 3 Marketing Priorities

Your Content Strategy

Content Pillar Purpose Suggested Activity

30-Day Social Media Calendar

Use these ideas across your selected platforms. Adapt the wording to your sport and target audience.

Day Content Purpose Call To Action

Monthly Campaign Plan

Weekly Marketing Routine

Your ICA Coach Marketing Statement

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